Meet The Team

Meet The Team

Lori Williams, Director of Client Services

Lori Williams has over 20 years of sales and business development experience in southeastern North Carolina, focused primarily in the banking, mortgage and financial services industries. Throughout her career, Lori has earned a reputation for going the extra mile to help her clients accomplish their goals. Her outstanding performance earned sales awards at both First Citizens Bank and Wachovia Bank. Lori is a member of the Leland Area Rotary Club. She earned degrees in business administration and marketing from UNC Charlotte. 


Frank Williams, Director of Operations & Marketing

A Brunswick County native, Frank Williams has over 25 years of public relations and marketing communication experience. Frank formed Pioneer Strategies, a public relations agency that is co-located with Pioneer Specialties, in 2001. He is actively involved in civic and political affairs and has served on a variety of civic, professional, governmental and political boards. Frank is also a self-published author of two novels. He oversees marketing and operations for Pioneer Specialties. Frank earned a bachelor's degree in communication from North Carolina State University. For more information on Frank's background, visit


Sami T.C. Williams, Czar of All Activities

Sami (the cat) Williams is the self-appointed Czar of All Activities in Frank & Lori’s life together, personal, professional and otherwise. You won’t find Sami in the office, as she doesn’t do any actual work. This somewhat bi-polar kitty spends most of her days reclining in various chairs throughout Frank and Lori’s home. She very excitedly greets the first of them to enter at the end of a workday, eats a treat, and then summarily disappears until it is time for the next treat. Sami loves to pose for the camera and has instructed Frank and Lori to post her picture on Pioneer Specialties’ social media from time to time. Sami didn’t attend college, and is purrrrr-fectly content with her decision.